John Eaton

Owner / President

Biography


John has been married to his beautiful wife Cindy for 32 years. He also has three children and four grandchildren. John has been in the car business since 1986 and in F&I training and development since 2000. For 15 years prior, John worked in the service department for several dealerships throughout Southern Illinois. Here is where he fully understood the burden of service needs for customers if they had a breakdown or a failure and were not prepared for that. This is why he became so passionate about service contracts and protections for the customers. Over the last 15 years, John has led the way for 200 customers and growing. Including motorsports, marine dealers, automotive dealers, RV, Motorcycle, and ATV dealers.

  • Years of experience: 37 
  • Hometown: Benton, IL